Claude SEO: link building from Claude

Claude can plan and build backlinks when it has two things: a library of sites with their methods, and a browser. SEO Agent supplies the first as an MCP server; Claude Code’s browser tools or the Playwright MCP supply the second.

Install

Free, 25 sites, links built in your own browser, no account:

pip install seo-agent && playwright install chromium
claude mcp add seo-agent -- seo-agent

Claude Desktop, in claude_desktop_config.json: { "mcpServers": { "seo-agent": { "command": "seo-agent" } } }

Every site, $97 a year or $27 a month: subscribe at https://mcp.seoagent.dev/buy, then tell Claude activate le_your_key. In Claude Desktop or claude.ai you can instead add the personal link from the success page as a custom connector (Settings, Connectors, Add custom connector, no OAuth).

A first session

Search the free list for dofollow sites above DA 50. Claude calls search_sites and shows the candidates with DA and referring domains.
Get the method for GitBook. Claude calls get_method and reads the playbook, the requirements and the steps, including which step places the link.
Build a link to https://example.com with the anchor “example”. Claude follows the steps in its browser, asks you in the chat if a captcha or a verification code appears, continues once it is cleared, and reports the live URL.
Verify it. With a key, Claude calls verify_link on that page and reports hyperlink, anchor and nofollow status.

Why Claude does well at this

Long multi-step guides with quoted button names are exactly the kind of instruction Claude follows reliably, and it reads the annotated screenshot for a step when a page does not match. The playbooks add the judgement a guide leaves out: what to write in an article, why a plain-text URL is not a backlink, when to stop.