Claude SEO: link building from Claude

Claude can plan and build backlinks when it has two things: a library of sites with their methods, and a browser. SEO Agent supplies the first as an MCP server; Claude Code’s browser tools or the Playwright MCP supply the second.

Install

Free, ten links on 25 sites, built in your own browser, no account:

pip install seoagents && playwright install chromium
claude mcp add seoagents -- seoagents

Claude Desktop, in claude_desktop_config.json: { "mcpServers": { "seoagents": { "command": "seoagents" } } }

Every site, $97 a year or $27 a month: subscribe at https://mcp.seoagents.dev/buy, then tell Claude activate le_your_key. In Claude Desktop or claude.ai you can instead add the personal link from the success page as a custom connector (Settings, Connectors, Add custom connector, no OAuth).

A first session

1. Search the free list for dofollow sites above DA 50. Claude calls search_sites and shows the candidates with DA and referring domains.
2. Get the method for GitBook. Claude calls get_method and reads the playbook, the requirements and the steps, including which step places the link.
3. Build a link to https://example.com with the anchor “example”. Claude follows the steps in its browser, asks you in the chat if a captcha or a verification code appears, continues once it is cleared, and reports the live URL.
4. Verify it. With a key, Claude calls verify_link on that page and reports hyperlink, anchor and nofollow status.

What else it can do in the same chat

With a subscription the same conversation reaches the rest of the engine, so you rarely leave Claude:

• Which keywords should this page target? reads the page and proposes keywords and a full anchor plan.
• Who links to my competitors but not to me? returns the gap with a method attached to every row that is buildable.
• Are my links still live? re-checks every one it placed and tells you which dropped.
• Show me my backlink profile lists every referring domain, what is new and lost this month, spam flags, and generates a disavow file.
• Report on that campaign returns planned against placed, counts by status and method, and every live URL, as data or as a rendered page you can send to a client.

Why Claude does well at this

Long multi-step guides with quoted button names are exactly the kind of instruction Claude follows reliably, and it reads the annotated screenshot for a step when a page does not match. The playbooks add the judgement a guide leaves out: what to write in an article, why a plain-text URL is not a backlink, when to stop.

Related: Cursor SEO, how to get backlinks with an AI agent.